The Mazda MX-5 is a popular sports car built by Mazda in Hiroshima, Japan, since 1989. It is known as MX-5 Miata (or popularly just Miata) in North America, MX-5 in Oceania and Europe, and Roadster (under the Eunos marque until 1996) in Japan. The MX-5 is one of the world's best-selling sports cars, with 748,904 cars sold until the end of 2005. Beginning with the third-generation 2006 model, Mazda consolidated worldwide (excluding Japan) marketing using the MX-5 name, though enthusiasts in the USA (and the company itself) still refer to it as Miata, a name that means "reward" in Old High German.